MasterChef, the TV Experience, visionary – Duncan Fraser-Smith, VP of Global Food & Beverage, The First Group.
To be fair it was another 3 months until I saw this unique location, underdevelopment by The First Group, perfectly located in a hub of both commercial, residential and tourist destinations in the heart of Dubai Marina, that I decided if, I was going to make this a reality, now was the time.
This was a truly inclusive process, whereby my initial idea was to create a dining experience whereby guests can taste those dishes that have won MasterChef competitions from all over the world, truly understand the reactions of the judges & guest judges, and ultimately taste dishes that go from the ordinary to the extraordinary.
I could not be more proud of what we have achieved here and look forward to welcoming you to MasterChef, the TV Experience.
AN ASPIRATIONAL DINING EXPERIENCE COMBINED WITH INFORMAL AND PERSONABLE CUSTOMER SERVICE; TAKING THE ORDINARY AND MAKING IT EXTRAORDINARY.
We want to be the ultimate market leader in providing the BEST quality in everything we do.